Created in partnership with young people, ÄûÃʵ¼°¹â€™s new Additional Needs and Disabilities brand launches ÄûÃʵ¼°¹'s Additional Needs and Disabilities Partnership (formally ÄûÃʵ¼°¹'s SEND Partnership) have a new name, logo and visuals. The power of language a case study To help show what disabled people really don't want to hear and to shine a light on the fact that even professionals are still using ableist language.